MyPillow CEO Mike Lindell announces plan to launch social media platform

Originally published in The Christian Post

A prominent US Christian businessman and outspoken supporter of former President Donald Trump has announced plans to create an alternative social media site in the wake of censorship that he and other conservatives have faced.

Appearing on “The Charlie Kirk Show“on March 5, Mike Lindell, the CEO of MyPillow, discussed the censorship and boycotts that he and his company have faced after he made claims about targeted voter fraud in the 2020 presidential election before touting a forthcoming “big platform where they can’t touch us, nobody’s going to be able to come in, (and) we’re going to have everybody’s voices out there.”

After spending much of the podcast running through the list of his claims of election fraud, Lindell elaborated on his proposed social media platform.

“I have a platform coming out, where all the influencers in this country will be able to go to and not worry about YouTube and actually be able to talk without losing YouTube,” Lindell said. “That’s how they’re canceling us all out.”

“People will be able to talk and … not walk on eggshells,” he added.

While he said it would probably take “four or five weeks” to launch his platform, he later said the platform would come out “in 10 days.” Since the podcast was recorded last Friday, the platform, which he declined to name, could launch as early as March 15. 

“Every single influencer and person on the planet can come there, you’re going to have a platform to speak out,” he continued. “You will not need YouTube; you won’t need these places. So it will be where everything can be told because we’ve got to get our voices back.” 

Toward the end of the podcast, Lindell predicted that when his claims of a fraudulent election are vindicated, the country will experience “the greatest uniting of our country ever.” He suggested that it will lead to “the greatest revival ever for Jesus.”

“We’re going to get God back in our schools, our foundations … even our politicians. I only have one fear, and that’s the fear of the Lord,” he declared. 

Lindell’s announcement of his new social media platform came six weeks after he was permanently banned from Twitter due to his claims of election fraud. When Lindell began using the MyPillow Twitter account to circumvent the ban, the social media giant banned the company’s account, citing a violation of its policy against “ban evasion.”

Several major retailers, including Bed, Bath & Beyond, Kohl’s and BJ’s, cut ties with MyPillow as a result of Lindell’s assertions about the 2020 presidential election. 

Lindell is not the only conservative to face censorship from social media. Following the Jan. 6 riot at the Capitol by a group of fringe supporters of Trump and others, Twitter permanently suspended Trump’s account while Facebook announced that it was suspending his account indefinitely. 

Others who’ve been targeted by social media platforms include a Christian professor who expressed concerns about President Joe Biden’s policy allowing trans-identified individuals to serve in the military, a Christian magazine that asserted Biden’s trans-identified nominee to serve as assistant secretary of Health and Human Services is a man, and the satire news site Babylon Bee, which was demonetized by Facebook for posting a satirical piece about Sen. Mazie Hirono, D-Hawaii.

Due to the increasing censorship against conservatives and Christians by social media companies, a growing list of alternative social media outlets have emerged, with varying degrees of success. The list of companies branding themselves as alternatives to the Silicon Valley giants include USA.Life, Parler and CloutHub.