General Motors (GM) Africa has decided to stop flighting two televsion advertisements after the Family Policy Institute (FPI) complained that they were “anti-family”.
The “Red Tag Event” adverts were withdrawn following a discussion between GM Marketing Manager Melanie Maddux and FPI president Errol Naidoo this afternoon, GM Communications Manager Denise van Huysteen confirmed. She said Naidoo was told that the company had consulted with the Advertising Standards Authority (ASA) prior to flighting the adverts and had been given their go-ahead to do so. She said that following Naidoo’s complaint, GM decided that after tonight’s showings the adverts would no longer be screened.
In a letter to GM, Naidoo said the offensive adverts made light of the serious issues of adultery and incest and appeared to approve of employees who put the company ahead of their families. He said the FPI requested that GM immediately withdraw the campaign or face a nationwide boycott from pro-family consumers.