‘Christian Friendly Products’ a South African non profit company that has developed a Christian alternative to Halaal labeling on products, held its official launch in Port Elizabeth on Saturday (March 8, 2014).
The company wants suppliers to display its label on their products rather than Halaal labels which currently appear on more than 50% of SA food products and help to finance the spread of Islam, said co-founder Etienne de Jager. He said the small royalty fee for displaying the CFP label will be used to support Christian mission organisations such as OM, Open Doors, Egeiro Ministry and INcontext Ministries.
“To make this Christian trademark a success, we need the support of churches, Christian organizations and Christians in business. You can support us through prayer, by sharing this knowledge with your friends and family, by bringing your business on board and also by supporting businesses that carry the logo,” said De Jager. He urged Christians to visist CFP’s website at www.christianfriendlyproducts.com and to like its Facebook page.
The first business to support the initiative is Homemade Blessings in Kuils River, which displays the CFP label on its range of food products.
Speaking at the launch event at Hoogland Dutch Reformed Church during a city men’s prayer meeting to intercede for Egypt, De Jager said Islam poses the biggest threat to the church. He said Muslims make up about 2% of the South Africa population but that through Halaal labels the Christian majority contributes millions of rands a year to the spread of Islam, including the building of mosques, madrasses (Islamic schools) and Daw’ah (Islamic mission).
He said the Scripture, John 6:27. which reads:“Do not labour for the food which perishes, but for the food which endures to everlasting life, which the Son of Man will give you, because God the Father has set His seal on Him.” played a key role in his inspiration to develop an alternative, Christian label.
“God allowed this verse to take root in my mind. Sometimes it is good to allow a verse to simmer for a bit or brew like good coffee in your spirit to get the aroma out. The words “food , Son of Man, His seal” stood out for me. Excitement started to build within my spirit. I thought: What if an alternative symbol exits on products? A symbol that honours God by honouring Christ , the One who carries his seal of approval. A trademark with one sole purpose: enriching the Kingdom of God,” he said.
World waking up
De Jager said: “It is encouraging to see how God is waking up the world on the issue of halaal. Some videos are available on
our Facebook page that show how Australia, France, Great Britain and the Netherlands are now realising, just as South Africa is doing, what the halaal trade really means.”
One of the videos he refers to cites a 2010 newspaper report in Pakistan in which The Grand Mufti of Bosnia Herzegovina, Dr Mustafa Ceric is quoted as urging the Muslim Ummah to conquer the world through the Halaal movement as Halaal means pure and hygiene and non-Muslim world has no hesitation to accept it.
According to the report, Dr Ceric told a reception hosted by the Islamic Chamber of Commerce and Industry (ICCI) that the Halaal movement has the strength to lead Muslims to rule the global economy as the food and other services are the basic need of every human being.